How AI can help you make intelligent investment decisions

How AI can help you make intelligent investment decisions

Artificial intelligence (AI) has emerged as a transformative technology that offers unparalleled accuracy and efficiency in generating results. After years of development, AI has finally arrived and is being widely utilised across a range of industries. Among the most buzzed-about AI technologies is ChatGPT, renowned for its ability to deliver highly accurate results. The finance industry is no exception to the impact of AI, with technology playing an increasingly critical role in investment decision-making.

AI Techniques in Asset Management:

Artificial Intelligence (AI) techniques are being increasingly utilised in asset management and buy-side activities of the financial markets. Machine learning (ML) models have the ability to identify signals and capture underlying relationships in large datasets, making them ideal for asset allocation and stock selection. With the ability to learn from data inputs, algorithms can dynamically evolve into computer- programmed algorithms (algos), capable of identifying and executing trades without human intervention.

The Use of AI in Investment Decision-Making:

The use of AI in investment decision-making offers a significant advantage as it can quickly analyse vast amounts of data that may be overlooked by human analysts. With the capability to identify patterns and trends, AI algorithms can analyse various types of data, such as social media sentiment, news articles, and financial statements, to identify signals and make predictions about a company’s future performance. This, in turn, can assist investors in making more informed decisions, reducing risk, and optimising their investment portfolios.

In addition to its numerous benefits, AI can also enhance the execution of large orders and optimise order flow, improving efficiency in the financial markets. Advancements in AI technology are transforming the peer-to-peer (p2p) lending industry, streamlining data processing for more efficient creditworthiness evaluations of potential borrowers, optimising underwriting processes, and enabling more effective management of lending portfolios.

Combining “Human and Machine”:

AI technology in finance should be viewed as a tool that complements human abilities rather than replaces them. Combining “human and machine” can allow for the benefits of AI to be realised while maintaining accountability and control over decision-making. In the field of investment decision-making, financial institutions are leveraging AI to assist their users in making smarter investment decisions. By using AI, investors can offload the workload and focus on essential tasks such as monitoring the market and evaluating the impact of geopolitical events.

AI can make investment decisions better in a number of ways:

Data Analysis: AI systems are capable of analyzing large amounts of data, including historical market trends, news articles, financial reports, and more. This allows them to identify patterns and trends that may be difficult for humans to spot, and to make investment decisions based on a wider range of data than is possible for humans alone.

Prediction: AI can predict future market trends and price movements with a high degree of accuracy. This can help investors make more informed decisions about which stocks or other investments to buy, hold, or sell.

Risk Assessment: AI can help investors to better assess the risks associated with different investments. By analyzing a wide range of factors, such as market volatility, geopolitical risks, and financial data, AI systems can provide investors with a more accurate picture of the risks they face and how to manage them.

Portfolio Optimization: AI can help investors to optimize their portfolios by identifying the best mix of investments to achieve their financial goals while minimizing risk. This can help investors to achieve higher returns and reduce their exposure to risk.


The integration of AI technology in investment decision-making processes has the potential to bring about a significant transformation in the finance industry. AI can improve investment outcomes while also minimising risks for investors. This means that by using AI, investors can make more informed and data-driven decisions about their investments, leading to better returns on their investments.

AI can help in analysing vast amounts of financial data and identify patterns that might be difficult for humans to recognize. This could potentially result in more accurate predictions about market trends, which could aid investors in making more informed decisions. AI can also provide real-time insights and recommendations that can help investors react quickly to market changes.

Moreover, AI can help in reducing human errors and biases, which can result in better investment decisions. AI can analyse data objectively, without being influenced by emotions, opinions, or personal biases. This can result in a more reliable and consistent investment strategy. Overall, the future of AI in finance is promising and exciting. The potential benefits of AI in the finance industry are immense, and the integration of AI technology in investment decision-making processes has the potential to revolutionise the industry.

(The writer is co-founder & CEO, Univest)

(Disclaimer: The opinions expressed in this column are that of the writer. The facts and opinions expressed here do not reflect the views of

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