by The mysterious case of an Australian crypto casino’s missing $140 million F1 sponsorship
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The Alfa Romeo Formula 1 team signed a $140 million deal with Australian-owned crypto casino Stake earlier this year. But ahead of the Australian Grand Prix this week, its logo has been replaced by something else.
The Alfa Romeo Formula One team’s $140 million sponsorship with an Australian-owned crypto gambling company will be invisible at this weekend’s Australian Grand Prix.
The coveted and very valuable real estate will instead be filled by a lesser-known partner of F1: Kick, a hot, new streaming competitor to Twitch that’s quickly become the online home to gambling broadcasts.
Earlier this week, the Alfa Romeo F1 Team shared a new design for its Australian Grand Prix helmet on Instagram. The distinctive “one-off” helmet was designed by Indigenous artist Ricky Kildea.
Read more about the curious case of the vanishing logo…
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About the Author
Associate Editor @cameronwilson
Cam Wilson is Crikey’s associate editor. He previously worked as a reporter at the ABC, BuzzFeed, Business Insider and Gizmodo. He primarily covers internet culture and tech in Australia.
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