by Bud Light’s partnership with trans TikTok star Dylan Mulvaney gets mixed reviews
Bud Light has sparked backlash for its latest spokesperson: transgender TikTok star Dylan Mulvaney.
The trans activist released a video celebrating the beer, the NCAA basketball championships and one-year milestone “of girlhood” she reached.
Your Midday Sun
From our newsroom to your inbox at noon, the latest headlines, stories, opinion and photos from the Toronto Sun.
By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc. You may unsubscribe any time by clicking on the unsubscribe link at the bottom of our emails or any newsletter. Postmedia Network Inc. | 365 Bloor Street East, Toronto, Ontario, M4W 3L4 | 416-383-2300
“Happy March Madness!!,” Mulvaney captioned her Instagram post before referring to the five cans of Bud Light she toted over to a table. “Just found out this had to do with sports and not just saying it’s a crazy month!”
In the video, Mulvaney spoke about March Madness and how she “thought we were all having a hectic month” before realizing it has something to do with sports.
Advertisement 2
THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLY
Subscribe now to read the latest news in your city and across Canada.
- Unlimited online access to articles from across Canada with one account
- Get exclusive access to the Toronto Sun ePaper, an electronic replica of the print edition that you can share, download and comment on
- Enjoy insights and behind-the-scenes analysis from our award-winning journalists
- Support local journalists and the next generation of journalists
- Daily puzzles including the New York Times Crossword
SUBSCRIBE TO UNLOCK MORE ARTICLES
Subscribe now to read the latest news in your city and across Canada.
- Unlimited online access to articles from across Canada with one account
- Get exclusive access to the Toronto Sun ePaper, an electronic replica of the print edition that you can share, download and comment on
- Enjoy insights and behind-the-scenes analysis from our award-winning journalists
- Support local journalists and the next generation of journalists
- Daily puzzles including the New York Times Crossword
REGISTER TO UNLOCK MORE ARTICLES
Create an account or sign in to continue with your reading experience.
- Access articles from across Canada with one account
- Share your thoughts and join the conversation in the comments
- Enjoy additional articles per month
- Get email updates from your favourite authors
She also mentioned how she celebrated her “Day 365 of womanhood,” and in return, Bud Light sent her a can with her picture on it.
Another video featured Mulvaney in a bathtub drinking a Bud Light as part of the campaign, which had many people declaring they would no longer consume the beer.
“This isn’t a parody,” journalist Ian Miles Cheong tweeted. “Dylan Mulvaney is now the face of Bud Light.”
Conservative commentator John Cardillo asked, “Who the hell at @budlight thought it was a good idea to make a grown man who dresses like little girls their new spokesperson? Brands have to stop listening to their woke creative teams and get in touch with their consumer demographics.”
While many of Mulvaney’s fans supported the social media star – “Dylan drinks beer so we all drink beer” – one woman was offended for a whole other reason.
Advertisement 3
RECOMMENDED VIDEO
We apologize, but this video has failed to load.
“Is @budlightliving or @dylanmulvaney assuming that womenhood means not knowing what March Madness is? This is insulting to people who identify as women and women in sports,” wrote Amanda Pe Zo.
“Shame on @budlight for not thinking this through and portraying people who identify as women as being like @dylanmulvaney. You should have strong intelligent women in your marketing.”
Anheuser-Busch, Bud Light’s parent company, defended their choice of Mulvaney as spokesperson, saying the partnership helps them “authentically connect with audiences.”
“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points,” the company said in a statement to Fox News.
“From time to time we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney,” it continued. “This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”
